The A-Renting brand system — logo, color, and type in one place.
The A-Renting logo comes in horizontal, vertical, and mark-only lockups. Reach for the full lockup wherever it fits; drop to the mark only when space is tight.
The mono variants are for monotone output: black-and-white print, a single-colour t-shirt stencil, engraving or embossing, or anywhere the full-colour logo cannot be reproduced.
Give it room
Keep the logo on solid backgrounds, never over busy imagery. Leave clear space around it so it reads cleanly, and switch to the monochrome lockups when color isn't available.
Navy anchors the palette against warm paper and sand neutrals, with ink and charcoal carrying the text.
Each part of the circle represents how much of this colour should roughly be used in the system. Creativity is encouraged for special use-cases (promo, posters, etc.) but clean branded work should respect it.
- Paper28%
- Navy18%
- Ink12%
- White12%
- Sand10%
- Text10%
- Charcoal6%
- Grey4%
Two typefaces carry the system: Archivo for display and headings, Inter for body copy.
Every step in the system.
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