Guidelines on how to implement the Arkalion visual brand system for cross media applications.
The logo is monochrome by design. It comes as a horizontal lockup and a standalone mark, each cut for light and dark surfaces. There is no color version, and there does not need to be.
The mono variants are for monotone output: black-and-white print, a single-colour t-shirt stencil, engraving or embossing, or anywhere the full-colour logo cannot be reproduced.
Give it room
Keep clear space around the logo equal to the height of the mark. Place it on a solid surface. When the background is busy or mid-tone, switch surface rather than adding an outline or a container.
The system runs on black. Cyan is the only chromatic voice in it, which is what makes it carry: it marks the interactive, the live, the thing worth looking at. Everything else is a step on the grey ladder.
Each part of the circle represents how much of this colour should roughly be used in the system. Creativity is encouraged for special use-cases (promo, posters, etc.) but clean branded work should respect it.
- Void Black34%
- Pure White22%
- Carbon20%
- Signal Cyan14%
- Graphite10%
Inter across the whole system, set one step larger than a standard interface scale so the product reads confident rather than cramped.
Every step in the system.
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