Guidelines on how to implement the BEGEA visual brand system for cross media applications.
BEGEA is a wordmark-only identity. When a surface leaves no room for the full wordmark, the mark stands in on its own. Wordmark and mark are never locked together, which keeps the brand consistent everywhere it appears.
The mono variants are for monotone output: black-and-white print, a single-colour t-shirt stencil, engraving or embossing, or anywhere the full-colour logo cannot be reproduced.
Half the cap-height of the mark on every side.
The logo always sits on solid backgrounds, never over imagery. Keep the clear space free of other elements so the wordmark reads cleanly on any surface. Use the monochrome lockups when the surface forbids the color treatment.
The core palette. Every swatch is copy-on-click — click the chip to grab the hex.
Each part of the circle represents how much of this colour should roughly be used in the system. Creativity is encouraged for special use-cases (promo, posters, etc.) but clean branded work should respect it.
- Obsidian44%
- Carbon18%
- Primary14%
- Secondary12%
- Graphite8%
- Ember4%
Used as a central fade at any size, to fill dark voids creatively without occupying a true page element.
Three typefaces carry the system: Saira for display, Rajdhani for body, Play for accents.
Every step in the system.
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