Large finished concrete and screed floors in halls, warehouses, workshops and commercial spaces, empty and ready for use. Wide eye-level or low camera close to the floor so the even surface runs to the back of the space, sharp front to back. Flat overcast or industrial daylight from big windows, soft sheen on the surface, no flash. Cool to neutral concrete greys with raw columns, white walls or steel; honest, slightly matte grade with a little grain allowed. No people, no clutter, the floor fills at least half the frame.

Calm, lived-in interiors where a seamless mineral floor or microcement wall is the quiet hero. Wide or medium-wide eye-level framing with the floor taking up the lower half of the frame, slight sheen catching window light. Soft natural daylight from the side, long gentle shadows. Warm neutral palette of chalk white, limestone and warm concrete grey, with natural wood and a single dark accent; muted, slightly warm grade with clean highlights. Sparse styling, a few honest objects, generous empty space, the surface sharp to the back wall.

The raw material on its own: cement or mineral powder in a pile, falling, drifting or being scooped. Close or macro framing, shallow depth of field, grain and particle detail sharp. Dramatic and dark: a single raking beam of light into a bare concrete room, dust hanging in the air, the pile low on a slightly reflective floor. Monochrome cool greys and deep navy-black shadows, no colour accents.

The cement-free mineral powder as a soft, fresh pile with a few green leaves rising behind it, beaded with water drops. Close framing, eye-level or slightly above, shallow depth of field with the leaves and powder texture sharp. Bright, even, diffused studio light on a plain light warm-grey backdrop, gentle shadow under the pile. Palette of chalk white, limestone and warm grey with natural leaf green as the only colour; clean and fresh, no props, tools or badges in frame.

The material being worked on site: screed or levelling compound being poured, spread or levelled. Low camera close to the floor, the wet liquid surface and its reflections in focus, the background soft. Hands, hoses, boots and tools in frame, people cropped and anonymous, real motion visible. Available site light, cool neutral greys with a slight warm cast, documentary feel with no staging or lens effects.

A real Cemart product bag on a working building site, documentary and unstaged. The bag is fixed; the site must never look the same twice. Bag rules: use the supplied bag artwork exactly, never redraw or retype it and never add text, logos, numbers or a kg weight that are not on the artwork; upright or naturally slumped, true 25 kg scale; grounded with a real contact shadow and some site dust; label facing the camera at a slight angle and legible; bag sharp, in the foreground or about a third of the frame. Cemart sells bagged, factory-mixed mortars, not concrete: never show concrete being poured, a concrete truck or pump, wet slurry spreading across the floor, power floating, rebar or formwork. Every surface in frame is dry or set. Site, for whoever writes the image prompt: do not pass these lists to the image model. First read the product name on the bag and use only that product's list; the site must match the job the product does. Then pick ONE option from each of its lists at random (roll a number per list, every option equally likely), write the result as one line such as "CEMDECO, bathroom renovation, primed walls with masking tape, soft window light, eye-level 35mm", and describe only that setup in the prompt. For a series, every image gets a new roll and no two images share site, light or framing. CEMDURE and CEMDURE ZERO (subfloors and screeds, the rough build inside a closed building): site: cellar or basement, 1930s townhouse renovation with stripped floors, apartment in a new block, new-build terraced house, old farmhouse renovation with timber beams, school or office floor; stage: insulation boards laid, underfloor heating pipes laid on the slab, cured screed with edge strips along the walls, bare clean slab ready for screed. CEMTOP (industrial floors): site: industrial hall with steel frame, warehouse, garage or car workshop, loading bay, production floor; stage: cleaned and prepared slab, a finished hard-wearing floor with line markings, a repaired section of an old industrial floor. CEMDECO (decorative floors, walls and microtoppings, the finishing stage of a nearly finished interior): site: living room, kitchen, bathroom or shower, staircase, shop or restaurant fit-out, office reception; the look is the result: a modern interior with a seamless, softly mottled microcement floor or wall in warm grey, clean lines, little furniture, the job just finished; stage: the finished microcement floor freshly sealed, a microcement wall and floor in one continuous surface, the last corner being finished by a trowel while the rest of the room is done. Never a raw shell, blockwork or an open roof for CEMDECO. Light, for every product: warm work lamps in a dark space, soft overcast window light, cold blue dusk, golden hour through openings, low winter sun. Surface under the bag: plywood sheet, insulation board, protective floor cover, a step or threshold, a wooden pallet (CEMDURE and CEMTOP only). Framing: tight 85mm with creamy blurred background, overhead 3/4 view, eye-level 35mm, very low wide-angle at floor level. Props few and incidental and matched to the job: bucket and paddle mixer, steel trowel, spirit level, masking tape and roller for CEMDECO. People optional; if present they are small, far away and out of focus, never posed or facing the camera. Belgian and Northern European building practice. Honest, practical, warm greys, slightly matte grade, no glossy ad look, no other brands' logos or text.

The main packaging shot is never photographed and never generated. It is always rendered from the real bag artwork, so every product looks the same on every channel: the same bag shape, the same three-quarter angle from the left, the same soft studio light, upright, on a plain light background or cut out. Only the artwork changes per product, and it is placed exactly as supplied: never redrawn, retyped or recoloured, and nothing added that is not on the artwork.