Sports nutrition, made in Belgium. The marks, colours and type that carry it.
The wordmark runs horizontal by default, with the red rule cutting under it. Twelve variants cover every surface: full-colour and mono, light and dark, horizontal, vertical and mark.
The mono variants are for monotone output: black-and-white print, a single-colour t-shirt stencil, engraving or embossing, or anywhere the full-colour logo cannot be reproduced.
Give it room
Keep clear space equal to the height of the wordmark on all four sides. Never redraw the red rule, never recolour it, and never set the full-colour lockup on a busy image — use a mono variant instead.
Red on black, cut with bone white. #E52321 is the brand red and does the shouting; black and near-white do the rest. The greys are for text hierarchy, not decoration.
Each part of the circle represents how much of this colour should roughly be used in the system. Creativity is encouraged for special use-cases (promo, posters, etc.) but clean branded work should respect it.
- Bone White42%
- Ink Black20%
- Pure White14%
- Slate Grey9%
- Final Red8%
- Ash Grey3%
- Signal Red2%
- Mist Grey2%
Bebas Neue sets every headline — condensed, uppercase, no alternative. Open Sans carries body copy and UI at weight 500. Two faces, no exceptions.
Every step in the system.
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