Guidelines on how to implement the Salvation visual brand system for cross media applications.
The lockup pairs the looped mark with the wordmark. The mark stands alone wherever the full lockup will not fit, and it keeps its pink on both light and dark surfaces. Monochrome cuts exist for the surfaces that refuse color.
The mono variants are for monotone output: black-and-white print, a single-colour t-shirt stencil, engraving or embossing, or anywhere the full-colour logo cannot be reproduced.
Give it room
Keep clear space around the logo equal to the height of the mark. Place it on a solid surface, not over imagery. Where color would fight the background, reach for the monochrome cut rather than adding a container.
Near-black is the room; the pink is the one thing lit in it. Text sits on a grey ladder from white down to a quiet mid-tone, so the pink stays the only thing competing for attention.
Each part of the circle represents how much of this colour should roughly be used in the system. Creativity is encouraged for special use-cases (promo, posters, etc.) but clean branded work should respect it.
- Ink Black40%
- Pure White24%
- Salvation Pink14%
- Carbon Card12%
- Absolute Black10%
Inter carries everything, and it stays deliberately light. Headings top out at medium rather than bold, so the interface reads calm at every size.
Every step in the system.
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